Range Rover Evoque Personalization Program
Mar 02,2011  •   1056 views
Geneva, 1 March 2011 – The exciting all-new Range Rover Evoque – the smallest, lightest, most fuel efficient Range Rover ever produced – brings its stylish personalisation options to life at the 2011 Geneva Motor Show.

The coupé and 5-Door models on display highlight the Range Rover Evoque's vast array of personalisation options, which gives every customer the opportunity to tailor their Evoque to suit their lifestyle. A huge number of colour and feature combinations are available, such as contrasting roof colours and beautifully crafted designer interiors.

As the Evoque gears up for its sales launch, there is a growing buzz amongst prospective buyers who have been seduced by the car’s bold and radical approach.

Much of this awareness stems from Range Rover’s ‘Pulse of the City’ campaign, which links a worldwide audience via a series of interactive events and social media activities.

The campaign features contributions from over 40 ‘City Shapers’, leading influencers from fashion, design, music and film, who are based in major cities around the globe.

“The all-new Range Rover Evoque has received an overwhelming reception following its public debuts in Paris and Los Angeles,” said Land Rover’s global brand director John Edwards. “Many prospective buyers are customers who have not considered Land Rover before, and yet are excited by the unique design, premium technologies and compact size that the Evoque offers.”

Tempting array of options:

Customers can tailor their Range Rover Evoque with a tempting array of design, trim and technology options, so that each car meets its customer’s own taste and lifestyle.

The choices range from designer exterior packs, contrasting colours on the roof and spoilers, immaculately-trimmed designer interiors, and a range of desirable technologies to maximise comfort and enjoyment on board.

Gerry McGovern, Land Rover design director said: “Customers like to make their own unique statement with a vehicle and we have provided individuals with lots of opportunity to personalise their new Range Rover Evoque, whilst maintaining the essence of the design.

“The options on offer are spectacular and customers can use our 'designers choice' to guide their selection, with carefully co-ordinated colour and material combinations that have their own distinctive character,” he added.

Three design themes:

Uniquely in the compact SUV segment, the Range Rover Evoque allows customers to specify a lavishly appointed cabin, with soft, premium leather and beautifully tailored, twin-needle stitching providing a luxurious finish to almost every surface of the instrument panel, doors and seats.

Rather than using a traditional trim hierarchy, the Range Rover Evoque gives customers the choice of three design themes: the cool and contemporary ‘Pure’, the luxurious ‘Prestige’, and the bold and sporting ‘Dynamic’.

Customers can further tailor these themes with different designer interiors, option packs, standalone and accessory items, providing even more freedom to specify the car of their choice.

Total choice:

Even just considering the appearance related items, the scope of options includes:

•12 exterior colours
•three contrasting roof colours
•seven alloy wheel designs, from 18 to 20-inch
•16 tailored designer interiors
•four metal finishers and two wood veneers
•three interior headliner colours
•illuminated aluminium and chrome tread plates
•full-sized fixed panoramic glass roof
•black or chrome roof rails

To complement these items there is a vast range of comfort and convenience technologies to choose from, such as the sensational 825W Meridian surround sound system, the innovative Dual-View touchscreen display, TV, rear seat entertainment, an advanced Park Assist automated parking system and powered tailgate.

Owners can also choose from a very broad selection of official Range Rover accessories.

The accessory range includes exterior and interior styling,
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