Land Rover Gets Highest APEAL Score
Aug 28,2013  •   1346 views  •  Source

According to J D Power 2013 Automotive Performance, Execution and Layout (APEAL) study released recently, the Land Rover Range Rover achieves the highest APEAL score in its segment and of any model in the industry in 2013, which marks the first time a model outside the large premium car segment has done so.

The Land Rover brand ranks fourth overall, an improvement of two placements from sixth in 2012. Land Rover's Range Rover was the award recipient for Large Premium Crossover/SUV in both 2010 and 2011. "It's a fantastic achievement for the fourth generation Range Rover to be ranked highest in the J D Power 2013 APEAL Study,'' said Kim McCullough, brand vice president, Land Rover North America. ''This underscores the investment being made to innovation and engineering across the Land Rover product portfolio and into making this vehicle the most refined, most capable Range Rover ever.''

The lighter and stronger 2013 Range Rover takes luxury and capability to a new level, with greater refinement and enhanced performance and handling on all terrains. As the fourth generation of the Range Rover line, this model was developed from the ground up, capturing the innovative spirit and iconic design of the original model which changed the world of motoring when it was launched over 40 years ago.

The new Range Rover was launched last October to acclaim, receiving over 20 awards and accolades globally to date. It is the world's first aluminium unibody SUV, weighing around 420kg lighter than the outgoing model. Since going on sale last December, the fourth generation Range Rover has been well received with strong demand reported across the MENA region resulting in a 30. Range Rover sales saw a year-on-year increase of 30 per cent due to the phenomenal success of the New Range Rover.

Robin Colgan, managing director, Jaguar Land Rover MENA, said, ''Land Rover's high ranking in the J D Power APEAL Study for 2013 is a testament to the technologies and innovation the brand has invested in for its lineup. The All-New Range Rover was engineered to be the most capable and refined Range Rover ever and I have no doubt that it will continue to garner worldwide attention.'' The APEAL Study serves as the industry benchmark for new vehicle appeal, has been completely redesigned for 2013.

The study, now in its 18th year, has been updated to better measure the appeal of today's vehicles, particularly with respect to the new technologies and features now being offered. Owners evaluate their vehicle across 77 attributes, which roll up into an overall APEAL score on a 1,000-point scale. The study is used extensively by manufacturers worldwide to help them design and develop more appealing vehicles and by consumers to help them in their purchase decisions.

The 2013 APEAL Study is based on responses gathered between February and May 2013 from more than 83,000 purchasers and lessees of new 2013 model-year cars and light trucks who were surveyed after the first 90 days of ownership. The APEAL Study complements the Initial Quality Study (IQS), which focuses on problems experienced by owners during the first 90 days of ownership.

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